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En route for discover how consumers respond to such combined-currency prices, we asked airline travelers who had experience with miles programs to look at a hypothetical adjust of pricing options. In experiencing the reward, people come to have affable associations with the brand. A account of this article appeared in the April issue of Harvard Business Analysis. Keep the Faith We began this article with a litany of failures, a sampling of loyalty programs so as to were dumped for not delivering. Constant as the airline racks up billions of dollars in debt, the AAdvantage program turns a tidy profit buy miles to other businesses to abuse as rewards for their customers. Advance additional purchases. What is so arduous about making a simple loyalty program work?
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